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Franchise: The Golden Arches in Black America

About

"Franchise" by Marcia Chatelain explores the untold history of how fast food has been a significant source of black wealth in America. The book delves into the complex relationship between black communities and the largest fast food chain in the country, from the first McDonald's drive-in to modern-day franchises. Chatelain highlights how fast food serves as both a source of power and despair for African Americans, making it a crucial battleground in the fight for racial justice. The book has won the 2021 Pulitzer Prize in History and the 2022 James Beard Foundation Book Award for Writing.

Pages

336

Publisher

Liveright Publishing Corporation

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